Have spent a few hours on a lazy Sunday afternoon trawling the internet for additional revision and reference pieces and come up with this little selection. One text is produced by Benetton to promote their 'UnHate' campaign from last year. There is then another which shows 40 years of Benetton advertising in 40 seconds, so it goes by rapidly and possibly not good if you happen to suffer from epilepsy, but does show how Toscani changed everything in the early 1980s, albeit at a very fast rate. A short piece produced by the BBC to highlight how some teenage girls feel about how women are pressurised by the media to look a certain way.
The three texts for the 'Killing Us Softly' series of lectures are extremely enlightening and very useful in terms of the representation of women in advertising. Jean Kilbourne, an influential academic who has researched this subject over a number of years, puts forward some very thought-provoking issues regarding the advertising of fashion, food and much more, and how the target audience of females are singled out deliberately by advertisers.
Although the messages and themes presented in the lectures are designed to provoke a serious response, Kilbourne does inject some humour and wit to lighten the mood at appropriate moments.
Each text is about thirty minutes long (the fourth film in the series is split over two parts), and well worth seeing to support the work we have done on the Dove campaign, and to a lesser extent to support the Benetton study. I cannot recommend these high enough.
Killing Us Softly: Lecture 3 (2000)
Killing Us Softly: Lecture 4 part 1 (2010)
Killing Us Softly: Lecture 4 part 2 (2010)
40 Years of Benetton in 40 Seconds
UnHate Benetton campaign film (2011)
Short BBC report on the media's influence on teenage girls
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