Lynx Attract
Foster’s
Lager
Galaxy
Chocolate
Vanish
Washing Powder
For these short media texts you should carefully consider
the following:
Textual
Analysis – use of people, place, product, props, costume,
lighting, cinematography (use of camera), sound (dialogue and music), editing,
anchorage (written text, such as a slogan), use of colour.
Representation – who, what, why, how, use of
stereotyping, positive or negative characterisation, gender, nationality, is
the product typical of those being represented?
Audience –
target audience (think gender, age, social background etc.), how is audience
being ‘positioned’ to respond?
Narrative –
is there a sense of a beginning, middle and an end?
Lynx Attract - For Him and For Her
Foster's Lager - Haircut
Galaxy Chocolate - Audrey Hepburn
Vanish - Party Dress
______________________________________________________________________
The following adverts can also be analysed as part of additional revision - the same methods of analysis still apply.
Stella Artois Lager - The Piano
John Lewis - Always a Woman to Me
Irn Bru - Goth Holiday
Chanel No 5 - Nicole Kidman
The most expensive advert ever made at $42 million!
Link here for more info on this ground-breaking advert:
Chanel No.5 advert information
