AS Media - Exam Revision:TV Adverts

In this post you will find the four TV adverts given as part of your exam revision. Alongside these I have uploaded some additional adverts as the more practice you get up to the exam, the better!

Lynx Attract

Foster’s Lager

Galaxy Chocolate

Vanish Washing Powder

For these short media texts you should carefully consider the following:

Textual Analysis – use of people, place, product, props, costume, lighting, cinematography (use of camera), sound (dialogue and music), editing, anchorage (written text, such as a slogan), use of colour.

Representation – who, what, why, how, use of stereotyping, positive or negative characterisation, gender, nationality, is the product typical of those being represented?

Audience – target audience (think gender, age, social background etc.), how is audience being ‘positioned’ to respond?

Narrative – is there a sense of a beginning, middle and an end?

Media Ideology – are there any dominant ideologies and/or social values being represented? If so, what might they be, and how are they put across to the audience? How might this help the audience identify with the characters and product? This will link to ‘Representation’. 

Lynx Attract - For Him and For Her

Foster's Lager - Haircut

Galaxy Chocolate - Audrey Hepburn

Vanish - Party Dress


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The following adverts can also be analysed as part of additional revision - the same methods of analysis still apply.

Stella Artois Lager - The Piano

John Lewis - Always a Woman to Me

Irn Bru - Goth Holiday

Chanel No 5 - Nicole Kidman
The most expensive advert ever made at $42 million!

Link here for more info on this ground-breaking advert:

Chanel No.5 advert information