AS Media - Representation and Audience Exam Revision Tasks - Gender

This blog post considers how the issue of 'Gender' can be analysed in terms of Representation and Audience

How might the following print adverts for the Harvey Nicholls fashion store be analysed in terms of:

A. Representation of Men

B. Representation of Women

C. Target Audience

For 'Representation' you should consider first the WHO, WHAT, WHY AND HOW model. You should also consider whether there is a dominant ideology existing within the texts and if so, what might that be?

For 'Audience' you should consider issues such as social class, gender, aspirations etc. You should also consider how audience theories might be used to explore the wider messages and meanings within the texts.