AS Media - Representation of Gender: Sky Sports Formula 1 trailer - 'At the Heart of F1'

Analyse the following advert from the point of view of  media representation. You should consider the representation of men and women, focusing on how both genders are portrayed. You should pay particular attention to the beginning and end of the trailer with regards to the representation of women.

How might this fit in with the media representation of sport, and this sport in particular?