Thursday, 17 October 2013

AS Media - Semiotics Assignment October 2013

Here you will find the five images given to you in class, plus the Lynx advert "Even Angels Will Fall".

Choose TWO of the adverts - one representing women, the other representing men - and complete the following tasks:


Print Advert Analysis


Analyse two of the print adverts given to you

You will need to consider aspects of semiotics including:
·        Use of colour
·       Use of text
·       Use of people or place
·       Messages being sent out by the advert to attract  
           the audience

What you write will be dependent on how much you ‘read’ into your advert, but remember you are analysing, not merely stating the obvious; therefore you will need to use appropriate media language and deconstruct the advert for its meaning with an academic approach.

Key Words to use:
Denotation
Connotation
Representation
Audience
Anchorage

Assessment Method:

You should be looking for a minimum of 500 words for each advert, but there is no defined maximum word count.


Your two completed pieces of analysis should be posted to your personal blog, along with the chosen adverts which can be copied from here.







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