Consider the following aspects which will come up in the WJEC AS Media exam:
Textual Analysis
Representation
Audience
- Semiotically analyse each poster for possible connotations with regards to character, costume, locations, written text, messages
- Highlight the issues of representation which might occur in the four posters, using 'who, what, why, how' as an underpinning model. Consider the use of stereotypes and any dominant ideology.
- Who might be the target audience? Can you identify a potentially different audience?
Use your 'common sense' to start off with in analysing the four posters; then go into more detail with the wider issues regarding representation and audiences for potentially higher grades. You might also want to consider other similar or contrasting texts to compare with these four, particularly around the media representation of men and masculinity.




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