Should you be able to stomach the unraveling of society as seen through the eyes of some fictional Reality TV contestants, here are links to all five episodes of Dead Set...the links are titled in Spanish, but the episodes are the original English language versions...
'Dead Set' episodes 1-5
Tuesday, 28 May 2013
Tuesday, 21 May 2013
A2 Media - John Lewis TV advertising campaigns
In this blog post you will find seven John Lewis TV adverts from 2009-2012 which are featured in the exam revision booklet.
Genre – how can you tell this is a John Lewis
advert? Is there a specific advertising genre that it fits in with?
Christmas 2009
April 2010
Christmas 2010
Summer 2011
Christmas 2011
Autumn 2012
Christmas 2012
Christmas 2013
Christmas 2014
TASK: analyse each advert according to the following
media key concepts:
Narrative – what is the storyline? Are there are enigmas
within the narrative?
Semiotics – analyse the following aspects to determine
the possible ‘meanings’ for the advert – costumes, settings, locations, music,
editing, props, cinematography, style and characters.
Audience – target audience (class, gender,
socio-economic status, demographic status), relevant audience theories
Representation – how is the advert representing the
dominant John Lewis ideologies?
Christmas 2009
April 2010
Christmas 2010
Summer 2011
Christmas 2011
Autumn 2012
Christmas 2012
Christmas 2013
Christmas 2014
Friday, 10 May 2013
AS Media - Representation of Gender: Sky Sports Formula 1 trailer - 'At the Heart of F1'
Analyse the following advert from the point of view of media representation. You should consider the representation of men and women, focusing on how both genders are portrayed. You should pay particular attention to the beginning and end of the trailer with regards to the representation of women.
How might this fit in with the media representation of sport, and this sport in particular?
How might this fit in with the media representation of sport, and this sport in particular?
Monday, 6 May 2013
AS Media - Exam Revision - Olympics 2012: Visual Analysis, Representation and Audience through audio visual adverts
In this blog post we will consider how the London Olympics and Paralympics 2012 were used by various companies to advertise both the games and themselves.
You need to consider the visual analysis techniques of denotation and connotation, paying attention to the use of colour, symbols, setting, locations, props, people, costume.
You should identify the use of sound (particularly music and dialogue) and why this has been chosen.
You also need to consider how different camera shots and angles help to convey 'meaning' - these will include Extreme Long Shots (to show space and location), Long Shots (to show character), Mid Shots (for dialogue), Close Ups (for emotions) and Extreme Close Ups (for details). Also consider low angle and high angle shots - what might these mean to the audience?
Finally, for technical codes, you need to identify how each text has been edited and for what possible result - pace, cutting to music, to deliver 'meaning' etc.
Representation - for each text use the WHO, WHAT, WHY, HOW model
Consider the use of London as a setting and 'iconic' locations - what do these add to the message and the 'meaning'?
How are athletes, celebrities and the public used to represent the games?
How are the issues of 'sport', 'pride' and 'patriotism' represented to the audience?
British Airways - "London Calling"
Samsung - "Take Part - Everyone's Olympics"
Samsung - "Paralympics: Sport Doesn't Care Who You Are"
Visa - "Usain Bolt"
BBC - "Imagine"
You need to consider the visual analysis techniques of denotation and connotation, paying attention to the use of colour, symbols, setting, locations, props, people, costume.
You should identify the use of sound (particularly music and dialogue) and why this has been chosen.
You also need to consider how different camera shots and angles help to convey 'meaning' - these will include Extreme Long Shots (to show space and location), Long Shots (to show character), Mid Shots (for dialogue), Close Ups (for emotions) and Extreme Close Ups (for details). Also consider low angle and high angle shots - what might these mean to the audience?
Finally, for technical codes, you need to identify how each text has been edited and for what possible result - pace, cutting to music, to deliver 'meaning' etc.
Representation - for each text use the WHO, WHAT, WHY, HOW model
Consider the use of London as a setting and 'iconic' locations - what do these add to the message and the 'meaning'?
How are athletes, celebrities and the public used to represent the games?
How are the issues of 'sport', 'pride' and 'patriotism' represented to the audience?
British Airways - "London Calling"
Samsung - "Take Part - Everyone's Olympics"
Samsung - "Paralympics: Sport Doesn't Care Who You Are"
Visa - "Usain Bolt"
BBC - "Imagine"
AS Media - Exam Revision - 'The Olympics': News and Issues - Print Texts
This blog post looks at how the print media reported various issues linked to the Olympic Games in London 2012.
Identify which news values might be present.
Use the WHO, WHAT, WHY, HOW model to establish Representation - you should be considering issues such as 'achievement', 'patriotism'. 'unity' and 'national pride'.
Now analyse the various front pages for their representation of Greta Britain's gold medal winner in the heptathlon, Jessica Ennis. Are they representing her more as a female, a female athlete, or as a winner?
Now compare the representation of Ennis with how the following two magazine front pages deal with fitness and the celebrity lifestyle.
Identify which news values might be present.
Use the WHO, WHAT, WHY, HOW model to establish Representation - you should be considering issues such as 'achievement', 'patriotism'. 'unity' and 'national pride'.
Now analyse the various front pages for their representation of Greta Britain's gold medal winner in the heptathlon, Jessica Ennis. Are they representing her more as a female, a female athlete, or as a winner?
Now compare the representation of Ennis with how the following two magazine front pages deal with fitness and the celebrity lifestyle.
AS Media - Representation and Audience Exam Revision Tasks - Gender
This blog post considers how the issue of 'Gender' can be analysed in terms of Representation and Audience
How might the following print adverts for the Harvey Nicholls fashion store be analysed in terms of:
A. Representation of Men
B. Representation of Women
C. Target Audience
For 'Representation' you should consider first the WHO, WHAT, WHY AND HOW model. You should also consider whether there is a dominant ideology existing within the texts and if so, what might that be?
For 'Audience' you should consider issues such as social class, gender, aspirations etc. You should also consider how audience theories might be used to explore the wider messages and meanings within the texts.
How might the following print adverts for the Harvey Nicholls fashion store be analysed in terms of:
A. Representation of Men
B. Representation of Women
C. Target Audience
For 'Representation' you should consider first the WHO, WHAT, WHY AND HOW model. You should also consider whether there is a dominant ideology existing within the texts and if so, what might that be?
For 'Audience' you should consider issues such as social class, gender, aspirations etc. You should also consider how audience theories might be used to explore the wider messages and meanings within the texts.
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